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Kia Soul wins third consecutive Canadian Residual Value Award from Automotive Lease Guide (ALG)

February 10, 2016 – Kia Canada announced that it has received its third consecutive Canadian Residual Value Award for the Soul Urban Hatchback from ALG, the industry benchmark for projecting future vehicle values and depreciation data.

The ALG Residual Value Awards determined the Kia Soul as the top choice in the Subcompact Utility segment. These awards honour the vehicles and brands that are predicted to retain the highest percentage of their original price after a four-year period for Mainstream brands.

“We are very proud and thrilled by this important acknowledgment from ALG today” said Ted Lancaster, Vice President and COO, Kia Canada Inc. “Receiving this award for three consecutive years is a true testament to the world-class design, quality and value that the Soul offers to Canadians.”

ALG recognizes 27 vehicles with segment awards, along with two brands representing the Mainstream and Premium sectors of the industry. This year’s awards are based on 2016 model year vehicles.

“The 2016 Kia Soul earned its third consecutive ALG Residual Value Award in the Subcompact Utility segment by offering the economy of a small hatchback with increased utility and premium feel for the price,” said Geoff Helby, Canada Regional Director for ALG. “Infused with a distinctive personality, the Soul is successfully positioned to retain its value over time.”

Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies represent key factors that impact ALG’s residual value forecasts.

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