Kia climbs to #2 in 2015 J.D. Power Initial Quality StudyInsight Articles Jun 23rd, 2015
Kia BUZZ Editorial Team
We are thrilled to announce that Kia Motors ranked second among 33 automotive brands in J.D. Power’s 2015 Initial Quality Study (IQS). Only Porsche, a premium brand, outranked Kia, meaning that Kia is now ranked #1 among mass market brands.
Now in its 29th year, the annual J.D. Power IQS measures the quality of vehicles based on the number of problems reported by vehicle owners within the first 90 days. This is by far the finest performance Kia has achieved in this study to date. Honored were the Kia Soul and Sorento, which received the highest scores in the compact multi-purpose vehicle (MPV) and midsize SUV segments, while the Rio, Optima, Cadenza, Sportage and Sedona (Grand Carnival) ranked among the top three in their respective categories.
We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers,” said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America. “Kia’s rise is one of the industry’s greatest success stories and is driven by the hard work of thousands of team members around the world, as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.”
See the chart below for the full J.D. Power 2015 IQS rankings.