Outstanding design has been Kia’s signature brand value since the hiring of Peter Schreyer as our Chief Design Officer in 2006. Today, we have been honored with yet another prestigious iF Design Award for our flagship SUV, all-new Sorento, marking Kia’s seventh iF Design Award. Each year, the jury of the globally-recognized design award program selects the products that meet its high standards in overall design, finish, degree of innovation, and environmental impact & safety. The all-new Sorento has been recognized for its stylish and practical design features along with its high level of innovation.
“I am very proud of this award for the Kia Sorento because it is recognition of the great advance in quality we have succeeded in achieving with this model,” said Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation and Hyundai Motor Company. “The Kia Sorento unites the classic poise of an SUV with a premium look and feel and that is particularly tangible in the cabin. It offers the very highest design quality and excellent value for money.”
The all-new Sorento’s elegant exterior earned high marks for its stylish and practical features while the interior was highly regarded for its spacious and luxurious look, with top-quality and eco-conscientious materials throughout the cabin. The model also incorporates some high-tech specifications such as the all-wheel-drive system with torque vectoring and Around View Monitor to enhance convenience.
In every year since 2010, Kia Motors has won an iF Design Award, starting with the Venga. Kia continued to demonstrate its focus on design with the Sportage and Optima winning in 2011, the Picanto in 2012, the pro_cee’d in 2013, and the Soul in 2014. And this year was our newest premium SUV’s turn. The all-new Sorento will launch into the global market in Q1 2015. We have come a long way in the design field, and this kind of global recognition would not have been possible without our fans’ support and feedback. We will always make sure to use design in a way that adds value and brings positive changes to you and your lives.